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RevOptimum Explains the Shift from Room Yield to Total Revenue Optimization (TRevPAR)
1+ week, 6+ day ago (207+ words) RevOptimum company logo — leaders in hotel visibility and revenue growth solutions. RevOptimum explains why today's highest-performing hotels optimize Total Revenue Per Available Room (TRevPAR), not just Average Daily Rate. "Every guest represents far more than a room reservation," said a…...