2+ day, 20+ hour ago   (488+ words) The lines between the supplement shelf, the non-alcoholic aisle and the after-work social hour keep blurring — and Optimum Nutrition just erased another one. The world's No. 1 sports nutrition brand is stepping into beer-adjacent territory with ChampionSips™, a first-of-its-kind, limited-edition non-alcoholic…...

2+ day, 20+ hour ago   (266+ words) WBANA tapped Maine-based registered dietitian Jenny Shea Rawn, MS, MPH, RD, to build the toolkit — alongside an unusual collaborator: her 9-year-old daughter, Lexi. The guiding philosophy is refreshingly practical: if you can't explain a concept clearly enough for a kid…...

3+ day, 4+ hour ago   (326+ words) Here's a number worth chewing on: the U.S. premium protein market tops $400 billion — and yet, according to Miami-based Meat N' Bone, there's still no clear national leader wearing the crown. That white space is exactly the opening the fast-growing butcher brand…...

4+ day, 20+ hour ago   (367+ words) Cause marketing works best when the value proposition is dead simple: give a little, get a lot, do some good. Penn Station Sandwiches has quietly turned that formula into a $2 million-plus community engine — and this fall, it's running the play…...

1+ week, 1+ day ago   (397+ words) The very thing that makes restaurants special — their openness — is also what leaves them exposed. Dining rooms are designed to welcome anyone, at any time, which is exactly why a robbery, a heated customer altercation, a break-in, or an active…...

1+ week, 4+ day ago   (427+ words) The protein bar has become a $6-word aisle staple, but for most shoppers it still carries one nagging association: dense, chalky, a little like a chore. Power Crunch is betting the next growth chapter belongs to the brands that make…...

1+ week, 5+ day ago   (417+ words) Here's a number worth remembering as you plan your fall LTOs: a four-year-old girl's front-yard lemonade stand grew into the largest independent childhood cancer charity in the U.S. This September, Planet Smoothie is betting that one smoothie can keep that story…...

1+ week, 5+ day ago   (507+ words) Here's a beverage marketing question worth chewing on: how do you get a brand-new functional soda into the hands of the exact consumers most likely to buy it—repeatedly, in a relaxed, high-dwell-time setting where they're already primed for a…...

1+ week, 5+ day ago   (459+ words) On September 1, 2026, the Irving, Texas-based brand rolled out its new "Join the Morning People" campaign, teaming with comedian and actress Cecily Strong to make a simple argument: great mornings aren't something you're born with — they're built, one warm breakfast at…...

1+ week, 5+ day ago   (581+ words) Here's the pitch that keeps protein processors up at night: a technology that promises pathogen control, longer refrigerated shelf life, and even a way to recover value from quality-challenged product — without heat or added preservatives. On September 17, that pitch gets…...